品牌大片《無名的騎士》同期發布，感謝有你相伴

（2022年(nian)5月17日，上海）今天(tian)(tian)，麥(mai)(mai)(mai)(mai)當勞中國(guo)外(wai)送(song)(song)(song)服務(wu)——麥(mai)(mai)(mai)(mai)樂送(song)(song)(song)迎來15周(zhou)(zhou)年(nian)。2007年(nian)上線至(zhi)今，麥(mai)(mai)(mai)(mai)樂送(song)(song)(song)累計(ji)送(song)(song)(song)出超(chao)過6.8億(yi)份美(mei)食，配送(song)(song)(song)總里(li)程超(chao)過7.7億(yi)公(gong)里(li)。每天(tian)(tian)，千(qian)(qian)千(qian)(qian)萬萬麥(mai)(mai)(mai)(mai)樂送(song)(song)(song)騎手(shou)身穿紅色制(zhi)服背著外(wai)送(song)(song)(song)箱穿街走(zou)巷，傳遞(di)美(mei)味、連(lian)接(jie)社(she)區(qu)。目前(qian)，超(chao)過95%的(de)麥(mai)(mai)(mai)(mai)當勞餐廳提供麥(mai)(mai)(mai)(mai)樂送(song)(song)(song)服務(wu)，覆蓋中國(guo)內地29個(ge)省區(qu)市(shi)(shi)，共計(ji)266個(ge)縣(xian)市(shi)(shi)。麥(mai)(mai)(mai)(mai)樂送(song)(song)(song)于今天(tian)(tian)發布了15周(zhou)(zhou)年(nian)品牌(pai)大片《無(wu)名的(de)騎士》，并開(kai)展一系列騎手(shou)、消(xiao)費者感恩回饋(kui)活(huo)動(dong)。

為了滿足中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)消費者(zhe)對便捷(jie)、高品(pin)質用餐體驗(yan)的(de)(de)(de)(de)需求(qiu)，麥(mai)(mai)當勞于2007年(nian)(nian)(nian)在上海(hai)率先推出(chu)麥(mai)(mai)樂(le)送(song)(song)外(wai)(wai)送(song)(song)服(fu)務(wu)，并于2008年(nian)(nian)(nian)開始在全國(guo)(guo)(guo)陸續推廣(guang)。麥(mai)(mai)當勞是國(guo)(guo)(guo)內最早使(shi)用專業(ye)系(xi)統和專屬外(wai)(wai)送(song)(song)團(tuan)隊(dui)進行(xing)外(wai)(wai)送(song)(song)服(fu)務(wu)的(de)(de)(de)(de)餐飲品(pin)牌之一。15年(nian)(nian)(nian)間，伴隨消費需求(qiu)的(de)(de)(de)(de)不(bu)斷升(sheng)級(ji)以及(ji)互聯(lian)網平(ping)臺的(de)(de)(de)(de)進化(hua)(hua)，麥(mai)(mai)樂(le)送(song)(song)已從最初的(de)(de)(de)(de)電話訂餐、網頁訂餐，發展(zhan)到如今的(de)(de)(de)(de)數(shu)字化(hua)(hua)、精準化(hua)(hua)、智能(neng)化(hua)(hua)外(wai)(wai)送(song)(song)系(xi)統。2014年(nian)(nian)(nian)，麥(mai)(mai)當勞官(guan)方手機App正式上線(xian)麥(mai)(mai)樂(le)送(song)(song)服(fu)務(wu)；2015年(nian)(nian)(nian)起(qi)，麥(mai)(mai)樂(le)送(song)(song)正式入駐餓了么、美團(tuan)等第三(san)(san)方平(ping)臺。2017年(nian)(nian)(nian)，國(guo)(guo)(guo)有大型(xing)綜合性企業(ye)集團(tuan)中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)中(zhong)(zhong)(zhong)(zhong)(zhong)信集團(tuan)旗下中(zhong)(zhong)(zhong)(zhong)(zhong)信資(zi)本和中(zhong)(zhong)(zhong)(zhong)(zhong)信股份(fen)以及(ji)凱雷投資(zi)集團(tuan)成為麥(mai)(mai)當勞中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)業(ye)務(wu)的(de)(de)(de)(de)主(zhu)要(yao)股東(dong)，麥(mai)(mai)當勞中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)進入扎根中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)的(de)(de)(de)(de)“金拱(gong)門”時代(dai)。業(ye)務(wu)所有權的(de)(de)(de)(de)變(bian)化(hua)(hua)讓麥(mai)(mai)樂(le)送(song)(song)更貼近本地市場，能(neng)夠加速決策(ce)持續進行(xing)數(shu)字化(hua)(hua)升(sheng)級(ji)、加碼自(zi)渠道建設、以及(ji)布局第三(san)(san)方外(wai)(wai)送(song)(song)平(ping)臺，麥(mai)(mai)樂(le)送(song)(song)也成為麥(mai)(mai)當勞中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)業(ye)務(wu)重要(yao)的(de)(de)(de)(de)支柱之一。數(shu)字化(hua)(hua)的(de)(de)(de)(de)麥(mai)(mai)樂(le)送(song)(song)服(fu)務(wu)更讓麥(mai)(mai)當勞可以更加敏捷(jie)迅速地應對消費者(zhe)不(bu)斷變(bian)化(hua)(hua)的(de)(de)(de)(de)需求(qiu)，以及(ji)突發事件帶來的(de)(de)(de)(de)業(ye)務(wu)挑戰。

技術創新和渠道(dao)拓展之外，麥樂(le)(le)送(song)(song)(song)(song)(song)也不斷為消費者帶來更貼(tie)心的服務體驗(yan)：2009年(nian)(nian)麥樂(le)(le)送(song)(song)(song)(song)(song)開啟“24小時(shi)”送(song)(song)(song)(song)(song)餐(can)服務；2010年(nian)(nian)，麥樂(le)(le)送(song)(song)(song)(song)(song)承諾(nuo)“30分(fen)鐘速達，超時(shi)贈券”； 2016年(nian)(nian)，麥當勞中國首次(ci)推出“麥樂(le)(le)送(song)(song)(song)(song)(song)日”品牌活動。2020年(nian)(nian)疫情發(fa)生(sheng)后，麥樂(le)(le)送(song)(song)(song)(song)(song)第(di)一時(shi)間啟動“放(fang)心送(song)(song)(song)(song)(song)”服務，通(tong)過“無接觸配送(song)(song)(song)(song)(song)”等(deng)舉(ju)措，讓(rang)每一次(ci)配送(song)(song)(song)(song)(song)更放(fang)心，并(bing)通(tong)過“親情送(song)(song)(song)(song)(song)”、“保供(gong)餐(can)廳”等(deng)形式，竭力(li)支持所在社區。

“麥(mai)(mai)樂送是麥(mai)(mai)當勞(lao)餐廳(ting)的(de)(de)(de)延伸，是我們(men)的(de)(de)(de)長(chang)期業務戰略之一。很(hen)高(gao)興(xing)見(jian)證麥(mai)(mai)樂送傳遞(di)美(mei)味、連(lian)接(jie)社區(qu)的(de)(de)(de)十五年(nian)，也很(hen)高(gao)興(xing)看到麥(mai)(mai)樂送得到廣大消(xiao)費(fei)者(zhe)越來(lai)越多的(de)(de)(de)歡(huan)迎和認(ren)可。這(zhe)些都離不(bu)開數字化(hua)引領下的(de)(de)(de)新(xin)消(xiao)費(fei)模式創新(xin)，更離不(bu)開千萬騎(qi)手(shou)默(mo)默(mo)努(nu)力。” 麥(mai)(mai)當勞(lao)中國首(shou)席執行官張(zhang)家茵表(biao)示，“在這(zhe)個特(te)別的(de)(de)(de)時刻，我衷心地(di)感謝各位騎(qi)手(shou)，感謝你們(men)的(de)(de)(de)相(xiang)伴和熱(re)愛，讓消(xiao)費(fei)者(zhe)能(neng)隨時隨地(di)享(xiang)受到高(gao)品質的(de)(de)(de)麥(mai)(mai)當勞(lao)美(mei)食(shi)。期待和大家一起見(jian)證麥(mai)(mai)樂送新(xin)的(de)(de)(de)未來(lai)！”

致敬每一(yi)位默默送(song)餐(can)的無名(ming)騎士(shi)，麥(mai)當(dang)勞中國特別發布《無名(ming)的騎士(shi)》品(pin)牌大片，由騎手(shou)(shou)送(song)餐(can)過程中真實發生(sheng)的暖心(xin)故事改編(bian)而成，邀請了不同城市的麥(mai)樂送(song)騎手(shou)(shou)出演。5月17日當(dang)天(tian)，麥(mai)樂送(song)騎手(shou)(shou)會(hui)獲得一(yi)份(fen)“15周年慶祝餐(can)”，在這一(yi)天(tian)共同慶祝麥(mai)樂送(song)15歲的生(sheng)日。 同時，消費者也能在麥(mai)樂送(song)渠道，以超值價格，共享這份(fen)特別的“生(sheng)日慶祝餐(can)”。