(2022年12月1日,上海)麥(mai)當(dang)勞中(zhong)國(guo)第九(jiu)次榮登凱信睿(Kincentric)中(zhong)國(guo)最(zui)佳雇主(zhu)榜(bang)單(dan)(dan),并首(shou)次獲得“雇主(zhu)之星”榮譽。該榜(bang)單(dan)(dan)的(de)評(ping)審包括人才聚焦、引領(ling)(ling)型領(ling)(ling)導(dao)和敏捷組織三大關鍵指標,麥(mai)當(dang)勞中(zhong)國(guo)通過(guo)數(shu)字(zi)化賦能為(wei)18萬員(yuan)工提(ti)供更人性(xing)化和個性(xing)化的(de)全(quan)周期職業旅程體驗,從(cong)百家參選的(de)優(you)秀企業中(zhong)脫穎而出,成(cheng)為(wei)“2022年中(zhong)國(guo)最(zui)佳雇主(zhu)”榜(bang)單(dan)(dan)18家企業之一,并以名列前茅的(de)綜合(he)得分,躋(ji)身凱信睿“2022年雇主(zhu)之星”六強。

“人員是我們最寶貴的財富。‘服務’是品牌的核心價值觀,我們把員工和顧客放在首位。我們將數字化融入員工職業旅程的全周期,從員工視角出發,聚焦每一個工作觸點和節點,設計員工體驗旅程,持續創新,切實服務好我們的員工。”麥當勞中國首席人員官王艷偉表示,“麥當勞中國60%的員工為95后,45%為00后,我們用數字化、游戲化、多元化和互動化的方式,更好地滿足員工學習和社交需求,提升年輕員工的工作和管理效能。”

麥當勞(lao)中(zhong)國(guo)(guo)(guo)積(ji)極推動數字化變革,把握組織賦能(neng)的新機遇。針對(dui)員(yuan)(yuan)工(gong)(gong)(gong)(gong)職業旅程(cheng)中(zhong)的每一(yi)個環(huan)節(jie)——從員(yuan)(yuan)工(gong)(gong)(gong)(gong)面試與試工(gong)(gong)(gong)(gong)、錄(lu)用通(tong)知(zhi)發(fa)放與入職、排班考勤、學習(xi)發(fa)展、互動福(fu)利、績(ji)效晉升到員(yuan)(yuan)工(gong)(gong)(gong)(gong)離職與員(yuan)(yuan)工(gong)(gong)(gong)(gong)回(hui)流等(deng)——麥當勞(lao)中(zhong)國(guo)(guo)(guo)根(gen)據對(dui)年輕人(ren)特征的洞察,融入數字化技(ji)術與手段,打(da)造年輕人(ren)喜愛的移動互動式(shi)體驗,目前已覆(fu)蓋了(le)全國(guo)(guo)(guo)5000家餐廳(ting)和超過(guo)18萬員(yuan)(yuan)工(gong)(gong)(gong)(gong)。例如,麥當勞(lao)中(zhong)國(guo)(guo)(guo)提供(gong)了(le)更(geng)有趣味的游戲化簡歷投遞場景;用輕量化的崗(gang)位(wei)介紹(shao)短(duan)視頻讓員(yuan)(yuan)工(gong)(gong)(gong)(gong)更(geng)輕松上(shang)手;移動端的線上(shang)培訓系(xi)統能(neng)隨時隨地滿足(zu)員(yuan)(yuan)工(gong)(gong)(gong)(gong)工(gong)(gong)(gong)(gong)作上(shang)的學習(xi)需(xu)求;在線虛擬工(gong)(gong)(gong)(gong)作社區讓員(yuan)(yuan)工(gong)(gong)(gong)(gong)擁有更(geng)好的認同(tong)感和歸屬感,找到自己的“圈子”,不斷提高凝聚力。

麥(mai)當(dang)(dang)勞(lao)(lao)持續(xu)踐(jian)行(xing)“我們就相(xiang)信年(nian)(nian)輕(qing)人(ren)(ren)”的(de)(de)(de)人(ren)(ren)員品(pin)牌(pai)主張,致力(li)于幫(bang)助(zhu)本地年(nian)(nian)輕(qing)人(ren)(ren)提升職(zhi)(zhi)業(ye)發展技能。麥(mai)當(dang)(dang)勞(lao)(lao)中國(guo)積(ji)極響應(ying)國(guo)家(jia)對職(zhi)(zhi)業(ye)教(jiao)育改革的(de)(de)(de)號(hao)召,深(shen)化與相(xiang)關部門和院校的(de)(de)(de)合作(zuo),持續(xu)探索校企合作(zuo)以及產教(jiao)融合的(de)(de)(de)新(xin)(xin)模式與新(xin)(xin)機會,今年(nian)(nian)預計(ji)(ji)將提供近10萬(wan)個勤工助(zhu)學的(de)(de)(de)實踐(jian)機會。在2022年(nian)(nian)第(di)十屆“520全國(guo)招聘(pin)周”上,麥(mai)當(dang)(dang)勞(lao)(lao)中國(guo)推(tui)出全新(xin)(xin)的(de)(de)(de)學生(sheng)青年(nian)(nian)人(ren)(ren)才培養項目(mu),打(da)造(zao)多樣(yang)的(de)(de)(de)職(zhi)(zhi)業(ye)發展路徑,支持年(nian)(nian)輕(qing)人(ren)(ren)快速成長,預計(ji)(ji)每年(nian)(nian)儲備(bei)超過15000名(ming)餐(can)廳管理人(ren)(ren)才。麥(mai)當(dang)(dang)勞(lao)(lao)中國(guo)還(huan)首次(ci)推(tui)出《來吧,新(xin)(xin)番茄!》趣味入(ru)職(zhi)(zhi)手(shou)冊,作(zuo)為一(yi)份特別(bie)的(de)(de)(de)入(ru)職(zhi)(zhi)“新(xin)(xin)人(ren)(ren)禮”助(zhu)力(li)年(nian)(nian)輕(qing)人(ren)(ren)在麥(mai)當(dang)(dang)勞(lao)(lao)開心起飛。
關于凱信睿最佳雇主榜單
凱信睿(Kincentric)隸屬于思澎賽公司。歷(li)經近(jin)二十(shi)年的(de)最佳(jia)雇(gu)(gu)(gu)主(zhu)(zhu)(zhu)認(ren)證,該榜單已(yi)成為全球最專業(ye)(ye)(ye)、客觀與權威的(de)最佳(jia)雇(gu)(gu)(gu)主(zhu)(zhu)(zhu)評選(xuan)活動之(zhi)(zhi)一。凱信睿力求(qiu)通(tong)(tong)過優(you)秀企(qi)(qi)業(ye)(ye)(ye)實踐的(de)碰撞,評選(xuan)出(chu)行業(ye)(ye)(ye)認(ren)可的(de)“最佳(jia)雇(gu)(gu)(gu)主(zhu)(zhu)(zhu)”,以及能夠引領行業(ye)(ye)(ye)前進(jin)的(de)“雇(gu)(gu)(gu)主(zhu)(zhu)(zhu)之(zhi)(zhi)星”。通(tong)(tong)過認(ren)證全球各地的(de)優(you)秀雇(gu)(gu)(gu)主(zhu)(zhu)(zhu)企(qi)(qi)業(ye)(ye)(ye),凱信睿也將(jiang)最為領先的(de)管(guan)理實踐經驗傳(chuan)播出(chu)去,同時促進(jin)跨行業(ye)(ye)(ye)的(de)分享(xiang)與交(jiao)流。